Project: Watercolor Illustration for Ellie by Teta Drogerie
Client: Young & Rubicam Prague
Art Direction: Petra Lukešová
I was commissioned to create a delicate watercolor illustration for Ellie, the private skincare brand of Teta Drogerie, in collaboration with the creative agency Young & Rubicam Prague.
The brief called for an elegant fairy — a visual embodiment of beauty, lightness, and natural care — to align with the brand's gentle and nurturing image. The illustration was developed using traditional watercolor techniques to convey softness and authenticity, adding a touch of enchantment while remaining refined and modern.
This piece was designed to support the brand’s storytelling across packaging and promotional materials.
