Project: IQOS Launch Explainer – Retro Vector Illustrations for Philip Morris CZ
Client: Philip Morris Czech Republic / IQOS
Agency: Leo Burnett Prague
Art Direction: Honza Němec
I was commissioned to develope a series of 60s-inspired vector illustrations tailored for use in an animated explainer.
The creative brief called for a visual language that was:
Humorous, yet clever — aimed at an adult audience,
Inspired by 1960s illustrations — flat colors, bold outlines,
Clean and minimal
My Role:
Concept sketching & storyboarding
Full-color vector illustration
Asset prep for animation
