Project: IQOS Launch Explainer – Retro Vector Illustrations for Philip Morris CZ

Client: Philip Morris Czech Republic / IQOS

Agency: Leo Burnett Prague

Art Direction: Honza Němec

I was commissioned to develope a series of 60s-inspired vector illustrations tailored for use in an animated explainer. 

The creative brief called for a visual language that was:
Humorous, yet clever — aimed at an adult audience,
Inspired by 1960s illustrations — flat colors, bold outlines,
Clean and minimal

My Role:
Concept sketching & storyboarding
Full-color vector illustration
Asset prep for animation
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