Project: Character Design & Educational Illustrations for PRE Group magazine, explainer and other winter promo materials.
Client: PRE Energy Group
Agency: WMC/ Grey Praha
This project showcases a collection of hand-drawn illustrations and original character designs created for the winter edition of Kopretina, a children's magazine published by PRE, along with additional winter-themed promotional materials for the client.
Created to enhance both print and digital storytelling, the visuals add a playful dimension to the educational content.
Central to the illustrations are two main characters — a wise fox and a curious young boy — who also appear in an animated explainer video. In the video, the fox gently guides the boy through the concept of renewable energy.
