Project: Character Design & Educational Illustrations for PRE Group magazine, explainer and other winter promo materials.

Client: PRE Energy Group

Agency: WMC/ Grey Praha

This project showcases a collection of hand-drawn illustrations and original character designs created for the winter edition of Kopretina, a children's magazine published by PRE, along with additional winter-themed promotional materials for the client.

Created to enhance both print and digital storytelling, the visuals add a playful dimension to the educational content.

Central to the illustrations are two main characters — a wise fox and a curious young boy — who also appear in an animated explainer video. In the video, the fox gently guides the boy through the concept of renewable energy.
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