This is a personal project created around a fictional animal shelter, Dry Tails Rescue. The goal was to design a warm and approachable brand identity and bring it to life through motion.
The logo mark features an umbrella with a tail as its handle, symbolizing care and companionship. The primary brand colors — yellow, blue, and green — were chosen to convey warmth, approachability, and trust.
To expand on the brand story, I developed a short logo animation, designed Instagram posts and a reel.
The video elements were generated and enhanced with Adobe Firefly and Runway, while Photoshop, Illustrator, and After Effects were used for the logo design, graphic assets, and motion graphics.
